66911The small business online marketing handbook : converting online conversations to offline sales
The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.
66912The social construction of difference and inequality : race, class, gender and sexuality
Part 1: Constructing differences; Part 2: Maintaining inequalities: Systems of oppression and privilege; Part 3: Experiencing difference and inequality in everyday life; Part 4: Resistance and social change.
66913The social construction of technological systems : new directions in the sociology and history of technology
This pioneering book, first published in 1987, launched the new field of social studies of technology. It introduced a method of inquiry—social construction of technology, or SCOT—that became a key part of the wider discipline of science and technology studies. The book helped the MIT Press shape its STS list and inspired the Inside Technology series. The thirteen essays in the book tell stories about such varied technologies as thirteenth-century galleys, eighteenth-century cooking stoves, and twentieth-century missile systems. Taken together, they affirm the fruitfulness of an approach to the study of technology that gives equal weight to technical, social, economic, and political questions, and they demonstrate the illuminating effects of the integration of empirics and theory.
66914The social media bible : tactics, tools, and strategies for business success
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
66915The social network business plan : 18 strategies that will create great wealth
In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities.
66916The social order of the slum : ethnicity and territory in the inner city
Including: Territoriality and ordered segmentation; Institutions and patterns of communication; Ethnic solidarity; The boys' world; The meaning of morality.
66917The sociological imagination
Including: The promise; Grand theory; Abstracted empiricism; Types of practicality; The bureaucratic ethos;...
66918The soft edge : where great companies find lasting success
Presenting 7 chapters: A tale of transformation, and lasting productivity gains; A wellspring of enduring innovation: the soft edge; Hard versus soft: the fight for resources; Trust: the force multiplier of all things good; Smarts: how fast can you and your company adapt?; Teams: great things come to the lean and diverse; Taste: beauty made practical, magic made profitable; Story: the power of story, ancient and new; The sweet spot of high performance.
66920The solar decision book : your guide to making a sound investment
This guide that offer information in the form of a primer on all things solar. Whether you are completely new to the energy world, considering solar or energy upgrades for your home or business, designing a home, seeking a “green” career, already employed in solar, creating energy regulations, volunteering in solar, reporting on energy for the media, or simply a solar energy supporter, we hope you will find the discussions within these pages useful.