64251The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns : 3rd ed.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
64252The age of information
1. The changing value of information in the information society; 2. Previous information technology revolutions; 3. The evolution of the new technologies of the information age; 4. The information technology industry and its significance today; 5. Computer software the emerging industry; 6. Telecommunication the global transition.
64253The agile marketer : turning customer experience into your competitive advantage
Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.
64254The agile start-up : quick and dirty lessons every entrepreneur should know
Presenting to Why you should read this book; The entrepreneur's life cycle; Agile philosophy; Make it feasible; Customers and competition; Making money; Marketing; Team; Pitching your startup; Investors; Building the business; What to know before you go.
64255The agility advantage : how to identify and act on opportunities in a fast-changing world
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition.
64256The AI classroom : the ultimate guide to artificial intelligence in education
Educators will have a vital role to play in the rapidly emerging artificial intelligence revolution. Humanity and technology are teaming up to unleash a brand-new world of possibilities filled with groundbreaking advances that will allow us to reimagine teaching and learning! Are you an educator looking to stay ahead in the ever-changing world of education? Look no further than The AI Classroom, the ultimate guide for navigating the complexities of AI in education. Let’s unlock the full potential of artificial intelligence and embrace its trans-formative power to take your craft to the next level.
64257The AI infused classroom : inspiring ideas to shift teaching and maximize meaningful learning in the world of AI
1: How much did ChatGPT help me write this book?; 2: Where did that robot come from?; 3: The shift in information and writing; 4: Infusing ChatGPT and AI into the writing process; 5: AI-infused strategies for traditional student writing assignments; 6: Writing-process assessments for the AI infused classroom; 7: Documenting learning in AI classrooms; 8: Blended learning tools that support an AI infused classroom; 9: Deep learning and AI; 10: The idea engine for teachers; 10: A word about plagiarism / from Matt Miller; 11: Expanding digital literacies for an AI infused classroom; 12: A quick-start guide to prompt engineering; 13: Key questions for navigating AI in education; 14: Just for fun appendix.
64258The AI marketing canvas : a five-stage road map to implementing
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas.
64259The AI powered classroom : a practical guide to enhancing teaching and learning with artificial intelligence
Chapter 1: AI fundamentals for educators; Chapter 2: AI tools and resources for educators; Chapter 3: Integrating ai across curricula; Chapter 4: Crafting effective 'ai-powered lessons: including 'ai prompts; Chapter 5: Navigating concerns and ethical considerations; Chapter 6: Overcoming technical and adoption barriers; Chapter 7: Leveraging ai for administrative efficiency; Chapter 8: Future trends and continuing education in AI.
64260The AI revolution in medicine : GPT-4 and beyond
Chapter 1: First Contact. Chapter 2: Medicina ex Machina. Chapter 3: The Big Question: Does It “Understand?”. Chapter 4: Trust but Verify. Chapter 5: The AI-Augmented Patient. Chapter 6: So Much More: Math, Coding, and Logic. Chapter 7: The Ultimate Paperwork Shredder. Chapter 8: Smarter Science. Chapter 9: Safety First. Chapter 10: The Big Black Bag Epilogue Further Reading Acknowledgments.