57671Principles of marketing : a South Asian perspective : 5th ed.
Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...
57672Principles of marketing: 6th ed.
Understanding marketing and the marketing process; Analyzing marketing opportunities; Selecting target markets; Developing the marketing mix; Managing the marketing effort; Extending marketing.
57673Principles of medical genetics : 2nd ed.
This book covers the latest innovations in medical genetics, among them triplet repeat diseases, developments in genetic screening, & advances in cancer genetics...continues to cover the principles of chromosome structure & function.
57674Principles of microeconomics
Ten principles of economics, thinking like an economist, interdependence and the gains from trade, supply and demand, how markets work, the market forces of supply and demand, elasticity and its application, supply, demand, and government policies, supply and demand, markets and welfare, consumers, producers, and the efficiency of markets, application: the costs of taxation, application: international trade.
57675Principles of microeconomics
Part 1. Introduction; Part 2. The role of markets; Part 3. The theory of the firm; Part 4. Labor markets and earnings; Part 5. Special topics in Microeconomics.
57676Principles of microeconomics
Presents the concepts using examples drawn from familiar contexts. This book introduces a short list of core principles and reinforces them by illustrating and applying each in numerous contexts. It allows the student to apply these principles to answer related questions, exercises, and problems.
57677Principles of microeconomics
Presenting four parts such as Introduction; Competition and the invisible hand; market imperfections; Economics of public policy.
57678Principles of microeconomics : 3rd ed.
Features an instructor's resource package designed to assist instructors in course planning and classroom presentation and integration of content with Aplia, an online Economics education program. This book offers an educational program for students and instructors.
57679Principles of microeconomics : 5th ed.
The text you have in your hand continues that tradition, from the cover image to the last page. The cover of this and previous editions shows a market scene. It reminds us that economics is about poeple as they go about their lives. Economics is about buying, selling, setting prices, competing for customers, looking for jobs, and earning a living. It is about why markets so often succeed as a way to run a society and why they sometimes fail.
57680Principles of Microeconomics : 5th ed.
With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you’re likely to find interesting about the economy (particularly if you’re studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.