271101 things I learned in psychology school
It provides an orienting point for many professional careers, including international relations, public health, social work, clinical counseling, brain research, organizational behavior, business, and advertising. This book not only provides an introduction to this vast field but also tells you how to survive and thrive in the psychology curriculum.
272101 things I learned® in advertising school
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
273101 things I learned® in architecture school
These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of how to draw a line to the complexities of color theory--provide a much-needed primer in architectural literacy and make concrete what too often is left nebulous and open-ended in the architecture curriculum.
274101 things I learned® in business school : 2nd ed.
An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.
275101 things I learned® in culinary school : 2nd ed.
A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advic.
276101 things I learned® in engineering school
An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.
277101 things I learned® in fashion school
Written by an experienced fashion designer, illustrator, and instructor, 101 Things I Learned® in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear—or choose not to wear—are designed and made.
278101 things I learned® in film school
This book presents many critical principles of filmmaking, including: how to structure and pitch a screenplay; how to make visible the invisible, such as backstory, motivation, and inner psychology; why it's best to keep your characters plunging into the unknown; the difference between plot, story, and theme; how to compose a frame visually; how to manage finances, schedules, set logistics, sound, and lighting; why many films drag in Act 2, and what to do about it. Written by an award-winning producer, screenwriter, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone interested in the movie world".
279101 things I learned® in law school
This might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned® in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions.
280101 things I learned® in product design school
This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as : why all design is performed in relation to the body, why every product is part of a system, the difference between being clever and being gimmicky, why notions of beauty are universal across cultures, and how to use both storytelling and argument to effectively persuade.