22031Fundamental financial accounting concepts: 5th ed
Including 12 chapters: Elements of financial accounting; Accounting for accruals; Accounting for deferrals; The double entry accounting system; ...
22032Fundamental financial accounting concepts: 5th ed.
This text emphasizes multiple accounting, all four financial statements, and focuses on fundamental concepts in a logical sequence, allowing students to learn the material rather than memorizing seemingly unrelated terms and topics. It includes use of real world examples.
22033Fundamental food microbiology : 5th ed.
Section 1: Introduction to microbes in foods; Section 2: Microbial growth response in the food environment; Section 3: Beneficial uses of microorganisms in food; Section 4: Microbial food spoilage; Section 5: Microbial foodborne diseases; Section 6: Cotrol of microorganisms in foods; Section 7: Microbial detection and food safety.
22034Fundamental food microbiology : 5th ed.
The golden era of food microbiology has begun. All three areas of food microbiology―beneficial, spoilage, and pathogenic microbiology―are expanding and progressing at an incredible pace. What was once a simple process of counting colonies has become a sophisticated process of sequencing complete genomes of starter cultures and use of biosensors to detect foodborne pathogens. Capturing these developments, Fundamental Food Microbiology, Fifth Edition broadens coverage of foodborne diseases to include new and emerging pathogens as well as descriptions of the mechanism of pathogenesis. Written by experts with approximately fifty years of combined experience, the book provides an in-depth understanding of how to reduce microbial food spoilage, improve intervention technologies, and develop effective control methods for different types of foods.
22035Fundamental neuroscience for basic and clinical applications
Includes coverage of neuroanatomy, physiology, and pharmacology, with a particular emphasis on systems neurobiology, effectively prepares you for your courses, exams, and beyond.
22036Fundamental principles of restaurant cost control: 2nd ed.
This book presents the principles of restaurant cost controls that complements the management process of planning, organizing, leading and controlling such as Role of cost control in strategic business plan for systematic planning.
22037Fundamentals in hadronic atom theory
Hadronic atoms provide a unique laboratory for studying hadronic interactions essentially at threshold. This text is the first book-form exposition of hadronic atom theory with emphasis on recent developments, both theoretical and experimental. Since the underlying Hamiltonian is a non-self-adjoined operator, the theory goes beyond traditional quantum mechanics and this book covers topics that are often glossed over in standard texts on nuclear physics. The material contained here is intended for the advanced student and researcher in nuclear, atomic or elementary-particle physics. A good knowledge of quantum mechanics and familiarity with nuclear physics are presupposed.
22038Fundamentals of acoustics : 2nd ed.
It presents the physical and mathematical concepts related to the generation, transmission and reception of acoustic waves, covering the basic physics foundations as well as the engineering aspects of the discipline. This revision keeps the same strong pedagogical tradition as the previous editions by this well known author team.
22039Fundamentals of Advanced Accounting
It covers 12 chapters in their advanced accounting course. This brief yet concise text allows students to think critically about accounting, just as they will do preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future as it originates from Hoyle’s big text Advanced Accounting.
22040Fundamentals of airline marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps―product, place, promotion, and price―in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience.





