21281Essentials of marketing : 5th ed.
Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.
21282Essentials of marketing : 5th ed.
Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.
21283Essentials of marketing : a marketing strategy planning approach : 12th ed.
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
21284Essentials of marketing research : a hands-on orientation
This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted; Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material; Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
21285Essentials of Microbiology
Part 1. The basic concepts; Part 2. A survey of microbiology; Part 3. Medical microbiology; Part 4. Applied and environment microbiology.
21286Essentials of Negotiation : 5th ed.
Essentials of Negotiation, 5e is a condensed version of the main text, Negotiation, Sixth Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation subprocesses, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.
21287Essentials of Oceanography : 9th ed.
Highlights the interdisciplinary relationship between oceanographic phenomena and how those phenomena affect other Earth systems. Incorporates scientific information from geology, chemistry, physics, and biology to illustrate how each of these disciplines relates to the ocean. Updates content throughout to include some of the most recent developments in oceanography, such as the recent Indian Ocean tsunamis and Hurricanes Katrina, Rita, and Wilma. A readable, informative reference for anyone interested in learning more about our oceans.
21288Essentials of Oceanography : 9th ed.
Highlights the interdisciplinary relationship between oceanographic phenomena and how those phenomena affect other Earth systems. Incorporates scientific information from geology, chemistry, physics, and biology to illustrate how each of these disciplines relates to the ocean. Updates content throughout to include some of the most recent developments in oceanography, such as the recent Indian Ocean tsunamis and Hurricanes Katrina, Rita, and Wilma. A readable, informative reference for anyone interested in learning more about our oceans.
21289Essentials of organizational behavior : 9th ed.
his brief alternative to the more usual lengthy organisational behaviour textbook covers all the key concepts, cutting edge topics and streamlined pedagogy to allow instructors maximum flexibility in designing and shaping their courses.
21290Essentials of organizational behavior : an evidence-based approach : 2nd ed.
A new Emotions and Moods chapter delves into important topics like emotional intelligence, emotional contagion, and affective neuroscience. A new Power and Politics chapter unpacks the most effective influence strategies and helps students develop their political skills. A stremlined table of contents now combines perception and decision making in a single chapter and change and stress in a single chapter. New case studies, including some from SAGE Business Cases for the Interactive eBook, on topics such as virtual teams, equal pay and the gender wage gap, and the use of apps at work introduce timely and relevant discussions to help foster student engagement.