18511Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; Creating the New; Continuity.
18512Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Part 1. Perception; Part 2. Proces; Part 3. Practice. .
18513Designing coffee : new coffee places and branding
Cutting-edge design and unique spaces created for indulging coffee around the world that make your heart go faster. Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise―cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd. Designing Coffee explores what it takes to curate some of the most innovative and eclectic coffee shops of today, from brand identity and packaging, through to interior design and architecture. Celebrating unique spaces, such as the minimalist, tea-house-like coffeeshops of Japan or communist themed cafes in Vietnam, this book provides advice on how to create a unique space of your own.
18514Designing creatures & characters : how to build an artist's portfolio for video games, film, animation, and more
Ever wondered how you could become a character designer for video games, film or animation? Veteran art director and concept artist Marc Taro Holmes shares proven methods for honing the skills and building the portfolio necessary to become a pro gaming artist. This is the first and only work-at-your-own pace home study program that teaches the crucial insider knowledge needed to break into the entertainment-design industry and develop your own style--all you need are a pencil, paper and your imagination.
18515Designing for growth
How You Can Lead Extraordinary Growth. was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation. business model innovation. and customer experience design. Liedtka and Ogilvie cover the mindset. techniques. and vocabulary of design thinking. unpack the mysterious connection between design and growth. and teach managers. in a straightforward way.
18516Designing geodatabases : case studies in GIS data modeling
1. Geodatabase design; 2. Streams and river networks; 3. Census units and boundaries; 4. Addresses and locations; 5. Parcels and the cadastre; 6. Surveying federal lands; 7. Using raster data; 8. Cartography and the base map; 9. Building geodatabases.
18517Designing interactions
The mouse and the desktop; My PC; From the desk to the palm; Adopting technology; Play; Services; The internet; Multisensory and multimedia; Futures and alternative nows; People and prototypes.
18518Designing interfaces : patterns for effective interaction design : 3rd ed.
Designing good application interfaces isnâ??t easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, youâ??ll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems.
18519Designing logos : the process of creating symbols that endure
Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
18520Designing Microsoft® ASP.NET applications
This book provides an in-depth look at how to create ASP.NET applications and how they work under the covers. You’ll learn how to create Web Forms and reusable components and how to develop XML Web services. You’ll also learn how to create database-enabled ASP.NET applications that use XML (Extensible Markup Language) and ADO.NET (a new version of Microsoft ActiveX® Data Objects).