1271Advertising and promotion : an integrated marketing communications perspective
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
1272Advertising and Promotion : an integrated marketing communications perspective : 11th ed.
In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
1273Advertising and the promotion industry
The book is devided into 8 Units: Unit1: promotion through history, Unit 2: Sales promotion, Unit 3: Public relation and personal selling, Unit 4: Advertising, Unit 5: Advertising campaigns, Unit 6: The media, Unit 7: Advertising culture, Unit 8: Advertising standards.
1274AEC và những vấn đề đặt ra trong hoạt dộng thương mại nội khối
Đánh giá thực trạng hợp tác của ASEAN thông qua hoạt động xuất nhập khẩu giữa các thành viên trong nội khối và với bên ngoài khối, đề xuất một số giải pháp thích hợp trong lộ trình hiện thực hóa AEC.
1275Aeronplane history in the air since 1911 : living legend
Flight Journal magazine is a US publication and it is issued 6 times every year. The magazine has great articles on war planes which span the ages. Each issue features spellbinding ‘I was there’ combat stories which will be inspirational and heart warming. There is also stunning photography, intriguing and recently unknown aircraft data and so much more. The magazine claims that it provides an ‘aviation adventure in the past, present and future.’.
1276Aesthetica
It is perfect for anyone looking to keep up-to-date with the latest news in contemporary art, photography, design, fashion and culture from around the world.
1277Aesthetica magazine : the art & culture magazine
Inside this issue we survey Ori Gersht’s work in an in-depth feature that discusses the three main revolutions: industrial, scientific and digital. He is well-known for his painstaking recreation and subsequent destruction of classic paintings. Meanwhile, Djeneba Aduayom’s multidisciplinary work considers the contradictions between the natural environment and human behaviour. We also take a close look at London’s new contemporary art venue, The Beams, which creates immersive experiences through technology’s ability to prompt complex and visceral emotions. Julian Charrière’s documentation of polar regions examines large-scale human intervention in the landscape inciting an urgent call to action. In photography, we bring you the latest series from some of the most engaging practitioners today including Alexej Sachov, Cody Cobb, Rune Guneriussen, Sarfo Emmanuel Annor, Viet Ha Tran and our cover photographer Cristina Coral. They ask us to look at the natural world in new ways. Finally, the last words go to John Mack, who asks questions about digital futures at this year's London Design Biennale.
1278Affect in foreign language and second language learning : a practical guide to creating a low-anxiety classroom atmosphere
Contents: Introduction; Languaguage anxiety theory and research; Attending to affect while developing language skills; Language anxiety and individual differences.
1279Aflatoxin – Độc tố nguy hiểm gây ung thư
Cho thấy Aflatoxin là nguyên nhân gây ra 17% các ca ung thư gan. Aflatoxin có nhiều trong các loại ngũ cốc bị mốc như ngô, lạc, sắn… Aflatoxin nguy hiểm không chỉ vì độc tính của nó mà còn vì sự tồn tại dai dẳng (không mất đi khi xử lý ở nhiệt độ 100 độ C).
1280Aflatoxin – Độc tố nguy hiểm gây ung thư
Cho thấy Aflatoxin là nguyên nhân gây ra 17% các ca ung thư gan. Aflatoxin có nhiều trong các loại ngũ cốc bị mốc như ngô, lạc, sắn… Aflatoxin nguy hiểm không chỉ vì độc tính của nó mà còn vì sự tồn tại dai dẳng (không mất đi khi xử lý ở nhiệt độ 100 độ C).