1231Advances in Information Storage Systems : vol 7
The aim of the series remains to report the latest results from around the world in all the electromechanical, materials science, design and manufacturing problems of information storage systems (magnetic and optical). All articles in each volume are of international archival quality refereed according to rigorous journal standards by the editors and their reviewers.This volume contains 27 articles that cover various aspects of information storage and processing industry organized into three parts: micromechanical characterization of component materials; mechanics and tribology for data storage systems; dynamics and controls for data storage systems.
1232Advances in information storage systems : Vol 8
This volume covers friction-induced vibration, the influence of actuator-bearing grease composition, wear measurements for proximity recording heads, characteristics of a suspension assembly, design and analysis of the HDD servo system. Reluctance torque reduction. It is organized into three parts: Mechanics and tribology for data storage systems; Dynamics and controls for data storage systems; and electric motors for data storage systems.
1233Advancing healthy populations
Guide that profiles the life and work of professionals in public health.
1234Adventures in coding
Including contents: Introduction; Scratching the surface; Where in the world is Scratch?; Using control blocks; Using sensing blocks; Using event blocks; Variables and lists; Using operators in Scratch; Using graphics and the pen; Building your own blocks; Making and using sounds and music; Exploring the Scratch universe; Installing the Scratch offline editor; Testing your programs.
1235Adventures with chocolate : 80 sensational recipes
The recipes are divided into chapters such as Fruit & Nuts, Sugar & Spice, and Unadulterated, and offer much more than just truffles. You’ll find recipes for Paul’s famous hot chocolate, cakes, cookies, desserts, and even savory dishes—a sure talking point at any dinner party. Take your pick from Wild Strawberry and Pink Peppercorn Truffles, Sea-salted Caramel Tart, and the Ultimate Chocolate Martini. The Alchemy chapter is for the more adventurous cook, with wild and wonderful recipes such as Paul’s Venezuelan Chocolate Chile Chicken, Sweet Chocolate Pesto, and even a Honey-cured Bacon, Stilton and Chocolate Sandwich - which Paul swears by as a hangover cure! Paul’s enthusiasm for chocolate is irresistible and his stunning, easy-to-follow recipes are essential for all chocolate lovers.
1236Advertising : new techniques for visual seduction
Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
1237Advertising and intergrated brand promotion : 5th ed.
This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the hottest topics and latest trends.
1238Advertising and promotion : an integrated marketing communications perspective
Part 1. An Introduction to Integrated Marketing Communications. Part 2. Integrated Marketing Communications Program Situation Analysis. Part 3. Analyzing the Communication Process. Part 4.Objectives and Budgeting for Integrated Marketing Communications Programs. Part 5. Developing the Integrated Marketing Communications Program. Part 6. Monitoring, Evaluation, and Control. Part 7. Special Topics and Perspectives.
1239Advertising and promotion : an integrated marketing communications perspective
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
1240Advertising and Promotion : an integrated marketing communications perspective : 11th ed.
In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.