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001
000005132
003
LDTU
020
$a978-3-937718-59-0
041
$aeng
082
$a688.8
245
$aPackage design
260
$aNew York $bDada $c2008
300
$a383 p. $bimages $c25 cm
520
$aPackaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and opening techniques that consumers will approve or reject. The 116 examples chosen in this book, be they minimalist or playful, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible. An index with contact information of the designers is enclosed.
650
$aPackaging -- Design
653
$aPackage design
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
22612
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