CSDL sách
001
000005124
003
LDTU
020
$a978-0-500-28909-9
041
$aeng
082
$a741.67
100
$aStoklossa, Uwe
245
$aAdvertising $bNew Techniques for Visual Seduction $cUwe Stoklossa, Thomas Rempen
260
$aNew York $bThames & Hudson $c2010
300
$a222 p. $bimages $c30 cm
520
$aAuthor share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
650
$aCommercial art
$2
Visual communication
653
$aAdvertising
700
$aRempen, Thomas
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
22635
Sách Chuyên ngành
Sách cùng chủ đề
- Mid-century ads
- 20th century alcohol & tobacco : 100 years of stimulating ads = 100 Jahre stimulierende Werbung = 100 ans de publicités stimulantes
- Print matters : the cutting edge of print
- Packaged for life : chocolate : packaging design for everyday objects
- The field guide to supergraphics : graphics in the urban environment