001
000005124
003
LDTU
020
$a978-0-500-28909-9
041
$aeng
082
$a741.67
100
$aStoklossa, Uwe
245
$aAdvertising $bNew Techniques for Visual Seduction $cUwe Stoklossa, Thomas Rempen
260
$aNew York $bThames & Hudson $c2010
300
$a222 p. $bimages $c30 cm
520
$aAuthor share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
650
$aCommercial art
$2
Visual communication
653
$aAdvertising
700
$aRempen, Thomas
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
22635
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