001
000006965
003
LDTU
020
$a978-1-58115-694-2
041
$aeng
082
$a658.827
100
$aGernsheimer, Jack
245
$aDesigning logos $bThe process of creating symbols that endure $cJack Gernsheimer
260
$aNew York $bAllworth press $c2008
300
$a213 p. $c27 cm
520
$aThrough 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
650
$aIndustrial design coordination
653
$aDesigning logos
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
927
Mua
928
22531
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