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$aeng
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$a
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$aMarketing strategy $cO.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck
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$aAmerican $bHarcourt Brace $c1999
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$a407 p. $c29 cm
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$a Index: p. 392 - 407
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$aStrategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.
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$aMarketing
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$aMarketing
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$aFerrell, O.C.
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$a209 Phan Thanh $bTiếng Anh
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Nguyễn Thị Hảo
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Photo
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