CSDL sách
001
000005305
003
LDTU
020
$a0030248019
041
$aeng
082
$a658.8
100
$a
245
$aMarketing strategy $cO.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck
260
$aAmerican $bHarcourt Brace $c1999
300
$a407 p. $c29 cm
504
$a Index: p. 392 - 407
520
$aStrategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.
650
$aMarketing
653
$aMarketing
700
$aFerrell, O.C.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Photo
928
5598
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