CSDL sách
001
000007415
003
LDTU
020
$a0-03-022378-4
041
$aeng
082
$a658.049
100
$aCzinkota, Michael R. $etác giả
245
$aInternational business $cMichael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
250
$aFifth edition
260
$aNew York $bThe Dryden $c1999
300
$a856 p. $c27 cm
490
$aIndex: 839 - 856
520
$aThis textbook is unique in its approach to international business. This book offers you the perspective of the multinational corporation as well as that of the small international start- up firm. It lets you understand how and why governments intervene in markets and suggests alternatives for working with governments to achieve corporate goals. This book provides you with a strong theory base but also fully reflects the managerial concerns of those who work on the front lines in the business world.
650
$aInternational business
653
$aInternational business
700
$aRonkainen, Ilkka A. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
5637
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