ý kiến bạn đọc

Statistics for marketing and consumer research

Tác giả: Mario Mazzocchi

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises ...

Managing innovation: Integrating technological, market and organizational change : 5 ed.

Tác giả: Joseph Tidd, John R Bessant

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors

Introduction to the theory of interest

Tác giả: Joseph W. Conard

Introduction: The relevance and nature of interest and interest theory; Nonmonetary theories of interest;...

From grief to celebration: how one family learned to embrace the gift of down syndrome

Tác giả: Margaret Bender

This book describes the ten stages the family went through, including grief, research, incorporation, inclusion, and finally planning in their journey to celebrating the magic of Down syndrome.

Multivariate analysis, with applications in education and psychology

Tác giả: Neil H. Timm

Fundamentals of vector and matrix algebra; Multivariate sampling theory; One and two sample tests on means and the general linear model;...