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Hospitality management and organisational behaviour : 5th ed.

Tác giả: Laurie J. Mullins, Penny Dossor

Chapter 1. Nature and scope of the hospitality industry; Chapter 2. Understanding the nature of the workforce; Chapter 3. Diversity management; Chapter 4. Organisational goals and structure; Chapter 5. Defining manament; Chapter 6. Nature of leadership; Chapter 7. Workforce motivation and ...

Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions

Tác giả: Bruce Hanington, Bella Martin

Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every ...

The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Universal pPrinciples of design : 125 ways to enchance usability, influence perception, increase appeal, make better design decisions and teach through design

Tác giả: William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design ...

Value proposition design : how to create products and services customers want : get started with...

Tác giả: Alexander Osterwalder...[et.al]

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value ...