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Increasing hits and selling more on your web site

Tác giả: Greg Helmstetter

Part 1: Developing your web strategy; Part 2: Site promotion: generating hits; Part 3: Designing your site to make money.

International trade: A management guide

Tác giả: Harold J. Heck

International trade and the national economy, company and product considerations, distribution channels, organization for exporting, technical and procedural aspects: financial, operational; Identifying foreign market opportunities, foreign market development.

Java Developer's Guide

Tác giả: Jamie Jaworski

A developer's guide provides a wealth of examples that demonstrate how to create powerful web applications, covering such topics as adding applets to HTML pages, the HotJava browser, and integrating animation and audio. Original. (Intermediate).Java Developer's Guide teaches developers everything ...

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Marketing : 12th ed.

Tác giả: Micheal J. Etzel, Bruce J. Walker, William J. Stanton

The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.