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Digital marketing : global strategies from the world's leading experts

Tác giả: Jerry Wind, Vijay Mahajan

Part 1: Foundations; Part 2: Consumer behavior and market research; Part 3: Implementation.

e-Business and e-Commerce for managers

Tác giả: H. M. Deitel, P.J. Deitel, K. Steinbuhler

Constructing an e-Business; e-Business and e-Commerce; internet marketing; legal, ethical, social and global issues; e-Business and e-Commerce case studies; Appendices.

Services marketing in Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competivive market, planning and managing service delivery, issues for senior management.

The marketing plan

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.

The marketing plan : how to prepare and implement it

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedback-using controls and market research to complete the loop.