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Advertising and the promotion industry

Tác giả: Maggie Jo St John

The book is devided into 8 Units: Unit1: promotion through history, Unit 2: Sales promotion, Unit 3: Public relation and personal selling, Unit 4: Advertising, Unit 5: Advertising campaigns, Unit 6: The media, Unit 7: Advertising culture, Unit 8: Advertising standards.

Interactions 1: Writing: 4th edition

Tác giả: Cheryl Pavlik. Margaret Keenan Segal, Laurie Blass

Interactions 1 (High Beginning - Low Intermediate) Writing Scope and Sequence: Rhetorical Focus, Vocabulary Development, Idea Development/Organizing Skills, Grammar, Editing Skills, Critical Thinking, Test-Taking Skills, Video Activities Chapter Structure: 1. In This Chapter provides students with ...

Interactions 2: Writing

Tác giả: Cheryl Pavlik, Margaret Keenan Sagal, Laurie Blass

The book is divided into 6 chapters: 1/ Education and student life, 2/ City life, 3/ Business and money, 4/ Jobs and professions, 5/ Lifestyles around the World, 6/ Global connections.

International relations theory: Realism, pluralism, globalism and beyond

Tác giả: Paul R. Viotti, Mark V. Kauppi

This book consists of six parts: Theory, images and International relations: an introduction; Realism: The state, power and the balance of power; Pluralism: Decision making, transnalism, and interdependence; Globalism: Dependency and the capitalist world system; ...