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The attention economy and how media works : simple truths for marketers

Tác giả: Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will ...

Economic lives : how culture shapes the economy

Tác giả: Viviana A. Rotman Zelizer

Part one: Valuation of Human Lives. Part Two: The Social Meaning of Money. Part Three: Intimate Economies. Part Four: The Economy of Care. Part Five: Circuits of Commerce. Part Six: Appraising Ec onomic Lives: Critiques and Syntheses.

The successful business plan : secrets and strategies : 6th ed.

Tác giả: Rhonda Abrams

Contents: Section 1. Business planning. Section 2. New business enterprises Finance. Section 3. New business enterprises Management. Section 4. New business enterprises Planning. Section 5. Nouvelles entreprises Gestion. Section 6. Nouvelles entreprises Planification.

301 smart answers to tough business etiquette questions

Tác giả: Vicky Oliver

Contents: I. Meetings. II. Virtual meetings. III. Eating. IV. Etiquette-challenged scenarios.

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.