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Sales & marketing for travel & tourism

Tác giả: Davidoff, Philip G.

1. Introduction; 2. The nature of the tourism product; 3. Psychology of the traveler; 4. Market research; 5. Image; 6. The marketing mix in travel and tourism; 7. Communications; 8. Advertising, publicity, and promotion; 9. Using advertising effectively; 10. The sales function in the travel ...

A guide to task analysis

Tác giả: B. Kirwan, L. K. Ainsworth

Part I. The task analysis process; Part II. Task analysis techniques; Part III. Task analysis case studies.

Rebel code : Linux and the open source revolution

Tác giả: Glyn Moody

Introduction: the coolest year, the new GNU thing, a minor rebellion, factor X, patching up, root then boot,...

The vertical transportation handbook : 3rd ed.

Tác giả: George R. Strakosch

Emphasizing modernization of existing systems, VTH, Third Edition enables the layperson to understand how specific elevators and escalators are applied, installed, operated, regulated, specified, and maintained. New chapters focus on advanced technologies, the growing impact of microprocessors, ...

The international air transport association : a case study of a quasi-governmental organization

Tác giả: Richard Y. Chuang

Presenting background of international aviation before 1944, The Chicago conference, 1944 and after; The  Bermuda agreement, Iata and rate control; Provisions concerning rates and Iata in other international bilatreal air transport agreements,....