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Tourism and social marketing

Tác giả: C. Michael Hall

This book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms ...

Qualitative inquiry and research design : choosing among five approaches : 3rd ed.

Tác giả: John W. Creswell

This book explores the philosophical underpinnings, history, and key elements of each of five qualitative inquiry traditions: narrative research, phenomenology, grounded theory, ethnography, and case study.

Marketing analytics : a practical guide to real marketing science

Tác giả: Mike Grigsby

Part I: Overview; Part II: Dependent variable techniques; Part III: Inter-relationship techniques.

The Routledge handbook of tourism and hospitality education

Tác giả: Dianne Dredge, David Airey, Michael J. Gross

Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

How consumers pick a hotel: strategic segmentation and target marketing

Tác giả: Dennis J.Cahill

Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for ...