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This is service design methods, a companion to this is service design doing : expanded service design thinking methods for real projects : 1st ed.

Tác giả: Marc Stickdorn , Markus Edgar Hormess, Markus Hormess, Jakob Schneider

In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion ...

This is service design doing : applying service design thinking in the real world : a practitioner's handbook

Tác giả: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider

This book is for everyone interested in customer experience, innovation, and collaborative creation. This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation ...

This is service design thinking : basics, tools, cases

Tác giả: Marc Stickdorn, Jakob Schneider

Chapter 1. Introduction; Chapter 2. What is service design?; Chapter 3. Who are these service designers; Chapter 4. How does service design work?; Chapter 5. What are the tools of service design; Chapter 6. Applied service design; Chapter 7. Deep service design thinking.

Uncommon service : how to win by putting customers at the core of your business

Tác giả: Frances Frei; Anne Morriss

Offering a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.