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Political campaign communication : principles and practices : 10th ed.

Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and ...

Inside Political Campaigns: Chronicles - and Lessons - from the Trenches

Tác giả: James R. Bowers, Stephen Daniels

Offering a unique blend of theory and practice, Inside Political Campaigns draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. First-hand accounts of races run at the local, state, and national ...