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WIKIBRANDS : reinventing your company in a customer-driven marketplace

Tác giả: Sean Moffitt, Mike Dover, Don Tapscott

1. The birth of wikibrands; 2. The Wikibrand rallying cry; 3. A wikibrand road map; 4. The six benefits of wikibrands; 5. A wikibrand culture; 6. Focus; 7. Language and content; 8. Incentives, motivations, and outreach; 9. Rules, guidelines and rituals; 10. Tools and platforms; 11. Community...