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The new global road map

Tác giả: Pankaj Ghemawat

Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty.

International dimensions of business policy and strategy

Tác giả: John S. Garland, Richard N. Farmer

It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market...