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Made to stick : why some ideas survive and others die

Tác giả: Chip Heath, Dan Heath

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the ...

In conflict and order : understanding society : 8th ed.

Tác giả: D. Stanley Eitzen, Maxine Baca Zinn

Chapter 1: The sociological perspective; Chapter 2: The structure of social groups; Chapter 3: The duality of social life: order and conflict; Chapter 4: Culture; Chapter 5: Socialization; Chapter 6: Social control; Chapter 7: Deviance; Chapter 8: Structural sources of societal; Chapter 9: Social ...

Social psychology

Tác giả: James A. Wiggins, Beverly B. Wiggins, James W. Vander Zanden

Written by sociologists, this text examines several theoretical views, not just symbolic interactionism, and presents comprehensive coverage of social psychology that's accessible to students. Highlights throughout this Fifth Edition include student observations and research examples from leading ...

Made to Stick : why some ideas take hold and others come unstuck

Tác giả: Chip Heath, Dan Heath

Introduction: What sticks?; Simple; Unexpected; Concrete; Credible;  Emotional; Stories; Epilogue: What sticks.