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Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Tác giả: Philip Kotler, Donald H. Haider, Irving J. Rein

Contents: 1. Places in Trouble. 2. How Places Market Themselves. 3. How Target Markets Make Their Choices. 4. The Place Auditing and Strategic Market Planning Process. 5. Strategies for Place Improvement. 6. Designing the Place's Image. 7. Distributing the Place's Image and Messages. 8. Attracting ...