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Brand name products--Marketing

Duyệt theo:
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; ...

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

  • Phiên bản: 2nd ed.
  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
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Branding : in five and a half steps

Tác giả: Michael Johnson

In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1