Brand name products--Marketing
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How brands grow : what marketers don't know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 4
- Đang rỗi: 4
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 1
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Part 1. Perception; Part 2. Proces; Part 3. Practice. .
- Phiên bản: 2nd ed.
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 1
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Branding : in five and a half steps
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1