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How the brain works : the concepts visually explained

This book begins with an introduction to the brain's anatomy, showing you how to tell your motor cortex from your mirror neurons. It moves on to function, explaining how the brain works constantly and unnoticed to regulate heartbeat and breathing, and how it collects information to produce the ...

The psychology book : big ideas simply explained

Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology. From its philosophical roots through behaviorism, psychotherapy, ...

Influence, new and expanded : the psychology of persuasion

Tác giả: Robert B. Cialdini

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday ...

Made to stick : why some ideas survive and others die

Tác giả: Chip Heath, Dan Heath

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the ...

The qualified self : social media and the accounting of everyday life

Tác giả: Lee Humphreys

Social critiques argue that social media have made us narcissistic, that Facebook, Twitter, Instagram, and YouTube are all vehicles for me-promotion. In The Qualified Self, Lee Humphreys offers a different view. She shows that sharing the mundane details of our lives—what we ate for lunch, where we ...