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Pitch like Hollywood : what you can learn from the high-stakes film industry

Tác giả: Peter Desberg, Jeffrey Davis

From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help ...

The art of the pitch : persuasion and presentation skills that win business

Tác giả: Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Good charts workbook : tips, tools, and exercises for making better data visualizations

Tác giả: Scott Berinato

Part 1. Build skills; Part 2. Make good charts.

Good charts : the HBR guide to making smarter, more persuasive data visualizations

Tác giả: Scott Berinato

In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a ...

HBR guide to persuasive presentations

Tác giả: Nancy Duarte

Section 1. Audience: know your audience and build empathy; Section 2. Message: develop persuasive content; Section 3. Story: use strorytelling principles and structure to engage your audience; Section 4. Media: identify the best modes for communicating your message.