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Marketing--United States--Handbooks, manuals, etc

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The PDMA handbook of new product development

Tác giả: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...

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