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Marketing--United States--Handbooks, manuals, etc
Duyệt theo:
The PDMA handbook of new product development
1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...
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