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Red Ocean Traps : the Mental Models that Undermine Market-Creating Strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different ...

Brand admiration : building a business people love

Tác giả: C. Whan Park,...[et.al]

Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.

Actionable intelligence : a guide to delivering business results with big data fast!

Tác giả: Keith B Carter

Chapter 1. Vision of Actionable Intelligence; Chapter 2. Discovery of the Business Situation (Business Discovery); Chapter 3. Creating a Foundation of Data; Chapter 4. Visualization.

HBR guide to getting the right work done

Nhóm Tác giả: Harvard Business Review Press

Section 1. Get started; Section 2. Prioritize your work; Section 3. Organize your time; Section 4. Delegate effectively; Section 5. Create rituals; Section 6. Renew your energy; Section 7. Take control of your e-mail.

Test bank to accompany an introduction to management science quantitative approaches to decision making : 5th ed.

Tác giả: David R. Anderson

This test bank is designed to accompany an introduction to management science. Each of the nineteen chapters in the text has a series of exammination question, ten true/false question, five sort answer question, and twelve computation problems. Solutions are provided for all but the short answer ...