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Management information systems : managing the digital firm : 14th ed.

Tác giả: Kenneth C. Laudon, Jane P. Laudon

Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In ...

Balancing on the wire The art of managing media organization

Tác giả: James Redmond, Robert Trager

The media industries: their rise and management environment, individuality in the organizational context, media manager skills development, the strategic side of media management: long-term strategy, law and the media manager