ý kiến bạn đọc

The AI marketing canvas : a five-stage road map to implementing

Tác giả: Rajkumar Venkatesan, Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it ...

Behavioral insights

Tác giả: Michael Hallsworth, Elspeth Kirkman

Contents: Introducing behavioral insights. The history and thought behind behavioral insights. Examples of behavioral insights in practice. Applying behavioral insights. Criticism, considerations, and limitations. The future of behavioral insights.

Hate speech

Tác giả: Caitlin Ring Carlson

Contents: International Approaches to Solving the Problem of Hate Speech. Current Issues : Hate Speech on US College Campuses. Current Issues : Hate Speech and Social Media. Future Directions.

The ten faces of innovation

Tác giả: Tom Kelley, Jonathan Littman

Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to ...

Leading with spirit, presence, and authenticity

Tác giả: Kathryn Goldman Schuyler

Each chapter is introduced by an editor with deep background experience in the topic at hand, and the book includes an examination of research on the essential nature of authenticity among leaders. Stories of leadership initiative from across nations illustrate the truly global nature of leadership ...