ý kiến bạn đọc

Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Startup mixology : tech cocktail's guide to building, growing, and celebrating startup success

Tác giả: Frank Gruber

Part 1. Getting started; Part 2. Product; Part 3. Team and people; Part 4. Sales and marketing; Part 5. Money; Part 6. Growth and change.

Fiscal hangover : how to profit from the new global economy

Tác giả: Keith Fitz-Gerald

It analyzes the declining power of the American consumer and introduces readers to the resulting investment opportunities. It will teach readers how to prepare for the fall, allocate their investments, and thrive in the new global economy.

Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.