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Blue ocean strategy, expanded edition : how to create uncontested market space and make the competition irrelevant

Tác giả: W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red. Updates on all ...

The 7 non-negotiables of winning : tying soft traits to hard results

Tác giả: David K. Williams

Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true game-changing character traits for creating a winning culture. Based on the author's methodology for what abilities drive decisions and actions ...

The finch effect : the five strategies to adapt and thrive in your working life

Tác giả: Nacie Carson

Outlines and explains five steps for ensuring professional success: adopt a gig mindset; identify your value; cultivate your skills; nurture your social network; and harness your entrepreneurial energy. Builds on Carson's experience as a popular blogger on Portfolio.com and author of the popular ...

Visual social marketing for dummies

Tác giả: Krista Neher

Part 1. Introduction; Part 2. Getting started with visual social marketing; Part 3. Putting together a visual social media strategy; Part 4. Integrating images into your social media marketing; Part 5. Marketing via the visual social networks; Part 6. Launching into video social media marketing.

Innovative presentations for dummies

Tác giả: Ray Anthony; Barbara Boyd, (Freelance writer)

Including 7 parts such as Introduction; Getting started with innovative presentations; The secrets of presentation success; Giving a great presentation; Mixing creativity and technology; Tailoring the message; The part of tens.