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Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and ...

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 10
  • Đang rỗi: 10
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Principles of psychology

Tác giả: Marc Breedlove

Organized around four well-established core principles, Principles of Psychology provides students with a framework to understand the science of behavior. Written in a conversational style, the text is organized around the following four well-established principles that serve as touchstones for the ...

  • Vị trí lưu trữ: Lưu kho (03 Quang Trung)
  • Tổng sách: 10
  • Đang rỗi: 10
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Introduction to leadership : concepts and practice : 3rd ed.

Tác giả: Peter G. Northouse

Offering an introduction to the basic principles of leadership, this book focuses on providing readers with practical strategies for becoming better leaders. It provides the much needed "how-to" component of leading for students in leadership courses.

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
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Administrative office management : complete course

Tác giả: Pattie Odgers

This book provides a strong management foundation with a humanistic approach to supervising in a growing and competitive business. Practical workforce topics are addressed: Just-in-time hiring, The virtual organization, group think, teamwork and teambuilding elements, job stress and time ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Building skills for the Toefl test

Tác giả: Carol King, Nancy Stanley; Lê Huy Lâm (giới thiệu)

Introduction; Section 1: Listening comprehension; Section 2: Structure and written expression; Section 3: Reading comprehension; Section: The test of written English.

  • Vị trí lưu trữ: 03 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1