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The guru guide to the knowledge economy : the best ideas for operating profitably in a hyper - competitive world

Tác giả: Joseph H. Boyett, Jimmie T. Boyett

The book is divided into six chapters: The knowledge economy; Electronic commerce; knowledge management; Customer- relationship management; Globalization; Business ethics in the knowledge economy.

Systems development : a project management approach

Tác giả: Raymond McLeod, Eleanor Jordan

This book is designed specifically to support a course in which student teams complete the software development process while working with client organzation it also works well with the case approach.

The rediscovered Benjamin Graham: Selected writings of the wall street legend

Tác giả: Janet Lowe

The business and ethics of finance, about stocks and the stock market, about the profession of investing, invesment strategies, the commodity reserve plan, interviews with Benjamin Graham.

Unified financial reporting system for not-for-profit organizations : a comprehensive guide to unifying GAAP, IRS form 990, and other financial reports using a unified chart of accounts

Tác giả: Russy D. Sumariwalla, Wilson C. Levis

This book is designed with three fold purpose: to improve the quality of financial reporting by not - for- profit organizations, to reduce the costs and other burdens of financial reporting and to enhance the accountability of public trust in America's not-for-profit sector.

Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.