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Product strategy for high-technology companies

Tác giả: O. C. Ferrell, Micheal Hartline, George Lucas, David J. Luck

Strategic market planning, developing the marketing plan, environmental analysis, mission, goals, and objectives, marketing strategy decisions, selecting and developing the marketing strategy, marketing implementation, financial assessment and marketing ...

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
  • Tổng sách: 1
  • Đang rỗi: 1
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Principles of corporate finance : 7th ed.

Tác giả: Richard A. Brealey, Stewart C. Myers

This book describes the theory and practice of Corporations -- finance. It presents eleven major parts such as Value, risk, practical problems in capital budgeting, financing decision and market efficiency, dividend policy and capital structure, options, debt financing, risk management, financial ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1

Costing accounting : traditionans and innovations : 3rd ed.

Tác giả: Jesse T. Barfield, Cecily A. Raiborn, Michael R. Kinney

This book presents the essential issues of cost and management accounting by including coverage of traditional product costing methods as well as innovative topics such as accounting and organization strategy, activity-based costing and management, quality cost, cost management systems, accounting ...

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
  • Tổng sách: 2
  • Đang rỗi: 2
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Financial & managerial accounting

Tác giả: Carl S. Warren, James M. Reeve, Philip E. Fess

This book presents 24 chapters such as introduction to accounting and business, analyzing transactions, the matching concept and the adjusting process, completing the accounting cycle, accounting for merchandising businesses, accounting systems - internal controls - cash, receivable, inventories,..

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
  • Tổng sách: 2
  • Đang rỗi: 2

Essentials of management information system

Tác giả: Kenneth C. Laudon

This book contains many features that encourage students to learn actively and to engage in management problem solving. Including six major parts such as organization - management and the network revolution; Technical foundational of information ...

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
  • Tổng sách: 2
  • Đang rỗi: 2