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International accounting and multinational enterprises

Tác giả: Lee H. Radebaugh, Sidney J. Gray

Introduction comparative accounting and harmonization, international financial reporting issues, international financial analysis, international management accounting control, international taxation, auditing, and future issues.

The memory program : how to prevent memory loss and enhance memory power

Tác giả: D. P. Devanand

This book describles knowledge about memory loss, provide specific guidelines to prevent memory loss and reviewa established and breakthrough treatments for memory loss.

Mass media research

Tác giả: Roger D. Wimmer, Joseph R. Dominick

The research process, research approaches, data analysis, reasearch applications.

Media and society : the production of culture in the mass media

Tác giả: John Ryan, William M. Wentworth

Human communication and the mass media, classical sociological theory and the mass media, mass media effects I: Individual effect, societal effects; Mass media technology, regulating the media, industry structure, media organizations and occupations, "show me the money": advertising and the mass ...

Sales and marketing for the travel professional

Tác giả: Dennis L. Foster

Travel as a product, marketing principles, market planning, preparation for selling, sales style, qualifying the client, closing the sale, effective telephone selling, making the travel sale, selling outside the agency.