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Global marketing : 2nd ed.

Tác giả: Warren J. Keegan, Mark C. Green

This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and ...

Engineering fluid mechanics : 9th ed.

Tác giả: Clayton T. Crowe, Donald F. Elger, John A. Roberson, Barbara C. Williams

This book builds on the success of previous editions to help engineers learn how to apply concepts by keeping them engaged and active throughout the book. Simple and effective examples show how key equations are utilized in practice, and step-by-step descriptions provide details into the processes ...

Collins medical dictionary and health guide

Tác giả: Edward R. Burns

Written in layman's language, this easy-to-use A to Z reference provides clear, concise definitions and descriptions of virtually every known ailment and condition, as well as medical procedures and treatments, and will end the confusion and frustration most people experience when faced with jargon ...

Immunoregulation in health and disease : experimental and clinical aspects

Tác giả: Miodrag L. Lukic, Miodrag Colic, Marija Mostarica-Stojkovic...[et.al]

The book is divided into four sections: Regulatory, effectory, and accessory cells of the immune response; Molecular and cellular immunoregulatory mechanisms; Hypersensitivity and autoimmunity; Host reactivity to graft, tumour and infection.

Politics of global economic relations : 3rd ed.

Tác giả: David H. Blake, Robert S. Walters

This book considers the political economic challenge of Eastern Europe, the Soviet Union's integration with the world market, and China's retreat from the path of European Communist states; it places greater emphasis on neomercantilist influences, provides in-depth coverage of the Brady Plan and ...