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Marketing: Best practices

Tác giả: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson...[et.al]

Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...

An introduction to the finite element method

Tác giả: J. N. Reddy

Introduces the finite element method as applied to linear, non-linear and one- and two-dimensional problems of engineering and applied sciences. The book uses a differential equation approach, avoiding the use of the variational principles of solid mechanics in the development of the models.

Microsoft office excel 2007: Comprehensive concepts and techniques

Tác giả: Gary B. Shelly, Thomas J. Cashman, Jeffrey J. Quasney

In Microsoft Excel 2007: Comprehensive concepts and techniques you'll find features that are specifically designed to engage students, improve retention, and prepare them for future success.

Business statistics

Tác giả: Norean D. Sharpe, Richard D. De Veaux, Paul Velleman

Introduction to the concepts and techniques used in operating activities in the public and private sector: Data and data collection problems, the concept of probability, the probability distribution of discrete and continuous, linear regression analysis unit, the prediction techniques.

Operations management : 10th ed.

Tác giả: William J. Stevenson

The book introduces the operational functions in production. The evolution in the management of strategic activities to direct the operation. Operating systems design. Planning and control of operations.