ý kiến bạn đọc

Managing visitor attractions: 2nd ed.

Tác giả: Brian Garrod, Stephen Wanhill, Anna Leask, Stephen Wanhill

This book has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, ...

The economics of recreation, leisure and tourism: 4th ed.

Tác giả: John Tribe

This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree.It applies economic theory to a range of tourism industry issues at the consumer, business, national and ...

Aspects of tourist behavior

Tác giả: Metin Kozak, Nazmi Kozak

This book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consumption, supported through selected practical examples from a range of countries, such as Portugal, Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa, ...

Understanding the hospitality consumer

Tác giả: Alastair Williams

This book presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.