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Priciples of marketing

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Understanding marketing and the marketing process; Part 2: Analyzing marketing opportunities; Part 3: Selecting target markets; Part 4: Developing the marketing mix; Part 5: Managing the managing effort; Part 6: Extending marketing.

Business English for the 80"s

Tác giả: Robert E. Barry

This text is concerned specifically with grammar, word usage, conciseness, clarity, punctuation, spelling, and dictionary study. Most of rules and recommendations offered here have been fully accepted for decades by our most articulate writers and speakers...

Management and Organisational behaviour : 4th ed.

Tác giả: Laurie J. Mullins

This book presents a managerial approach to oraganisational behaviour. It is concerned with interactions among the structure and operation of organisations, the process of management and the behaviour of people at work. The aims of this book are to: relate the study of organisational behaviour to ...

Marketing: An introduction : 5th ed.

Tác giả: Philip Kotler

This book includes four parts: Part 1: Understanding marketing and the marketing management process; Part 2: Analyzing marketing oppertunities; Part 3: Developing marketing strategy and the marketing mix; Part 4: Extending marketing.

Management

Tác giả: Don Hellriegel, John W. Slocum

Part 1: Management: an overview; Part 2: Environmental forces; Part 3: Decision making and planning; Part 4: Organizing; Part 5: Leading; Part 6: Controlling; Part 7: Change.