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Management a real world approach

Tác giả: Andrew W. Ghillyer

Part 1: Foundations; Part 2: Planning and leadership; Part 3: Organization and control; Part 4: The future of management.

Customer service : building successful skills for the twenty-first century

Tác giả: Robert W. Lucas

Covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided ...

Electronic commerce : from vision to fulfillment : 2nd ed.

Tác giả: Elias M. Awad

This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the ...

Ethics and the conduct of business

Tác giả: Boatright,John R.

This comprehensive and balanced book gives a thorough treatment of the most prominent issues of business ethics and the major positions and arguments on these issues. An abundance of case studies help illustrate topics such as: whistle-blowing, discrimination and affirmative action, occupational ...

Marketing: 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.