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Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...

Cases in e-commerce

Tác giả: Jeffrey F Rayport, Bernard J Jaworski

37 Harvard style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

E-Business : strategic thinking and practice

Tác giả: Brahm Canzer

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of ...

Employee benefit planning

Tác giả: Jerry S Rosenbloom; G Victor Hallman

Including basic concepts in employee fringe benefits, risk management of employee benefit plans, death benifits: introduction and group coverages, ...

Business ethics : ethical decision making and cases : 7th ed.

Tác giả: O C Ferrell; John Fraedrich; Linda Ferrell

Part 1. An overview of business ethics; Part 2. Ethical issues and the institutionalizaiton of business ethics; Part 3. The decision-making process; Part 4. Implementing business ethics in a global economy; Part 5. Cases.