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Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Startup mixology : tech cocktail's guide to building, growing, and celebrating startup success

Tác giả: Frank Gruber

Part 1. Getting started; Part 2. Product; Part 3. Team and people; Part 4. Sales and marketing; Part 5. Money; Part 6. Growth and change.

Leading Apple with Steve Jobs : management lessons from a controversial genius

Tác giả: Jay Elliot

Including 1. A ding in the universe: everything starts with an inspiring vision; 2. Steve's business philosophy and values; 3. People who know more than you : choosing and leading your lieutenants; 4. Steve's secrets for selecting great people; 5. Unusual interviewing techniques; 6. To protect ...

Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.