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Art direction explained, at last!

Nhóm Tác giả: Steven Heller, Veronnique Vienne

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, ...

Really good packaging explained : top design professionals critique 300 package designs and explain what makes them work

Tác giả: Bronwen Edwards, Marianne Klimchuk, Rob Wallace, Sharon Werner

Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300  design examples in the book. Each author provides specific and to-the-point observations and critiques.

The little book of big promotions

Tác giả: Cheryl Dangel Cullen, Lisa I. Cyr, Lisa Hickey

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and ...

Recycling and redesigning Logos : a designer's guide to refreshing & rethinking design

Tác giả: Michael Hodgson

Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and ...

Sketch book for the artist

Tác giả: Sarah Simblet

Covering a wide range of themes from portraits to plant studies and still life, and showing how to tackle each subject in a variety of different ways. From quick pencil sketches to fully finished color studies, the author uses "drawing classes" throughout the book to skillfully demonstrate each ...