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The little book of big promotions

Tác giả: Cheryl Dangel Cullen, Lisa I. Cyr, Lisa Hickey

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and ...

Recycling and redesigning Logos : a designer's guide to refreshing & rethinking design

Tác giả: Michael Hodgson

Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and ...

Sketch book for the artist

Tác giả: Sarah Simblet

Covering a wide range of themes from portraits to plant studies and still life, and showing how to tackle each subject in a variety of different ways. From quick pencil sketches to fully finished color studies, the author uses "drawing classes" throughout the book to skillfully demonstrate each ...

Package design

Packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and ...

The monster book of manga : draw like the experts

Tác giả: Estudio Joso

The Monster Book of Manga is divided into sections focusing on the most figures and themes—Girls, Boys, Samurais, Monsters, and more. Each illustration is broken down into six stages accompanied by step-by-step instructions, taking the artist from initial back-and-white sketches to the final color ...