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Advertising : new techniques for visual seduction

Tác giả: Uwe Stoklossa, Thomas Rempen

Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of ...

Packagen design now!

Tác giả: Gisela Kozak, Julius Wiedemann

This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving ...

Graphic Ornaments

Nhóm Tác giả: The Pepin press

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce ...

Little book of letterpress

Tác giả: Rivers Charlotte

Little Book of Letterpress is a treasure trove of remarkable work from some of the hottest and coolest letterpress studios working today, including Egg Press and Hello Lucky. Featuring an enlightening history of the craft, explanations of the different types of presses, sneak peeks into the ...

Creative advertising : ideas and techniques from the worlds best campaigns

Tác giả: Mario Pricken

Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning ...